TEASER  |  PROMO 

This isn’t a magazine, It’s a mission. What kind of lofty claim is that you’d be right to ask? 

For those who remember us, welcome back, pull up a chair, pour a drink and let’s talk again. For those of you who don’t, strap in, we’re hopefully going to have some fun. 

When Zack and I launched Dark Summer almost 20 years ago it was a combination of passion and frustration. We’d been in the industry for a few years; Zack was a sponsored skier and I… well I wasn’t good enough to be sponsored but no one could wash dishes in a ski resort as well as me. 

Our frustration came from seeing the boom in freeskiing – especially in the UK where it seemed as though a small army of rippers was coming out of Sheffield Ski Village. None of the UK mags seemed to embrace it at the time but we saw it for what it would become – the heartbeat of skiing. 

With skiers pushing their equipment to its limit, the brands responded with new and exciting developments; twin tips and wide bases for instance. The clothing got cooler too. Skiing had its swagger back and re-emerged from the shadow of snowboarding. Dark Summer became its voice in the UK, but we weren’t businessmen and things fell apart. 

However, Dark Summer is back and we aim to reclaim our spot as the platform for UK freeskiing. 

This is just a teaser issue but our online hub will grow with video, industry insights, and deeper stories to build a community that all of us skiers can be part of.

That is the mission.